Mr.
Charles H. Fox was a very well known character in the middle of
Victoria’s reign in the ever popular theatre of the
day. He
supplied all manner of things to the actors and actresses for their
performances. He was a general broker for wigs,
costume
accessories haberdashery and make-up.
In 1878 he opened shop and named the shop and business after
himself – hence the word eponymous. Among his most famous
wigs
were those he made for Sir Henry Irving and Ellen Terry who was
resident at the Lyceum Theatre. Fox’s designs for their wigs
still exist to this day.
The Ethos
Charles Fox himself was reputed to be a flamboyant character and much
of his character also exists in the shop to these times. The tradition
of keeping up with superior technology in lighting and cinematography
has also been carried on.
Changing
Trends and Times
During his lifetime the technology rapidly improved, which has shaped
the entertainment industry over the last 125 years. The
advent of
electric lighting, motion pictures and colour television have all
placed more need for makeup that would withstand the brighter lights
and the scrutiny of close camera lenses.
The top make-up designers in turn were used by Fox, who are proud to
have been able to supply the modern theatre with the best products for
the job.
A recent example is Kryolan’s ‘High
Definition’
range, which has been designed especially for high definition film,
creating brilliant visual sharpness, satisfying even the most demanding
needs for micro-fineness, and unrestricted application and covering
characteristics. Charles Fox has launched Kryolan who are the only
brand who currently produce the ‘make-up of the
future’.
Today Fox specialise solely in make-up and are still supplying to the
Lyceum Theatre, though it has changed a good deal since the great
Irving’s day, (at present it is home to Disney’s
worldwide
success, The Lion King). However their aims are as valid
today as
they were then – to supply the artists with the best products
at
competitive prices.
More recently Fox has played host to a large number of fashion make-up
artists who recognise their ability to produce and adapt to the ever
changing demands of the fashion-shoot or catwalk. Their ranges of
make-up and spectrum of colours have increased enormously to
accommodate a spiraling demand. These people have recognised
the
excellence and durability of Fox’s products and in response
they
have fashioned their beauty range aimed specifically to the demands of
the market.
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Education in the Shop
In
the Covent Garden shop, not only can you purchase every
single make-up
product needed for all kinds of professional make-up project, you can
also attend workshops in airbrushing, face painting, transgender and
drag, bridal and beauty, special effects, character and fashion
photography.
For those about to embark on a Covent Garden Long Weekend
Their service also Includes 1-2-1 make-over sessions.
The makeover where you actually feel different as well as look it.
Taking
their art from a long standing reputation in the theatre they are
widening their scope by offering the general public beauty salons and a
wide beauty range suitable for regular wear and yet still conforming to
their professional quality and value.
They stock:
Ben Nye
Leichner
Kryolan
Stargazer
Becca
Nick Dudman
Dermacolor
Funky Foxes
Japonesque
Fardel
Cinema Secrets
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